A jeweller is not chosen the way an ordinary shop is chosen. Families come back over decades, and they come back for reasons that have very little to do with the window display. It comes down to whether the weighing is done in front of you, whether the rate you are quoted is the rate everyone gets that day, and whether the answer to "what will you give me for this old chain" is the same on the day you sell as it sounded on the day you bought. That is what Karande Jewellers is built on, and it is why most of our customers came here because somebody in their family sent them.